Cold Grinds, Cool Beans...Mas Mocha

Beer Wars, the Movie

by badbeard 11. February 2010 08:19

No good quaff should go unnoticed in Portland, self-proclaimed "Beervana, USA", and hence no documentary taking an insider's look at the complex world of "Big Beer" should go unseen!  Writer/director Anat Baron's 2009 "Beer Wars" presents a sobering picture of the suds corporatocracy quite brilliantly, IMHO. The struggles and successes of the two featured indie enterprises, Dogfish Head Brewery (Milton, Delaware) and Boston Beer Co. co-founder Rhonda Kallman's New Century Brewing Company are so America...beyond the David and Goliath-like picture is the subtext of what it takes to be seen in the business world these days, nay be seen period.  If you love an underdog, this is the film for you.  If you want to understand the reach of a megalithic presence like the "big beer" juggernaut and what one faces as an entrepreneur and innovator, then see this movie. And then imagine what it would mean to actually undo the evils of the health insurance industry.

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