by badbeard
13. January 2011 23:12
A simple necessary rebranding to avoid massive confusion with another operation I'm involved with called Deep Cello, Inc.
The espresso formerly known as Deep Cello now goes by Stradivarius Espresso, after my ultimate hero from Cremona, Italy.
Crema=Cremona? You bet, having played on a few Strad cellos in my day, and the color of our Stradivarius coffee gets some inspiration from the varnish on the instruments of the arguably greatest violin maker of them all.