Cold Grinds, Cool Beans...Mas Mocha

And you thought the wine business was complicated....

by badbeard 28. July 2009 21:26

well, it is, but take a look at the following article which appeared on the website of the SCAA, the Specialty Coffee Association of America (www.scaa.org). ***DISCLAIMER***Badbeard's Coffee is not a SCAA member***

A very thoughtful recitation by Ric Rhinehart, SCAA Executive Director.  There's always supermarket coffee for thr uninterested.  If you're a consciencious coffee consumer, you can read this article and get an idea why your latte is expensive, but remember that were it not for the inherent inequity to the quality coffee grower on a worldwide scale, you'd be paying a lot more.  Kinda like the gasoline disparity between Europe and the US....

Well done, Ric.

 

 

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